BES REGAL ZERO-AMMONIA

REGAL ZERO is an ultra-gentle, permanent hair color designed for versatile, 360-degree salon services. Free from ammonia and PPD (Paraphenylenediamine), it reduces the risk of irritation and allergic reactions, offering a safer, more delicate coloring experience.

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Using Monoethanolamine (MEA) for alkalinity, REGAL ZERO gently opens the hair’s cuticle, allowing for effective pigment saturation and oxidation. Its innovative formula delivers bright, luminous colors with natural shades and reflections while maintaining a pleasant fragrance. This advanced cream ensures vibrant, long-lasting results, making it the perfect choice for hairstylists seeking safe, high-performance color solutions with beautiful, natural-looking finishes.